KSI Shares New Single ‘Thick Of It’ ft. Trippie Redd

3x BRIT nominated KSI has just shared his brand new single Thick Of It, an infectious Pop/Rap track out now via Atlantic Records. 

 

Produced by Ray Michael Djan Jr (BTS) and co-written with an all-star team, Thick of It is a bold anthem of triumph that sees KSI reflect on his rise from humble beginnings to becoming a global icon, all while staying unshaken by the challenges and negativity that come with success. A message flawlessly delivered through his rich, passionate vocals which glide seamlessly over a punchy, infectious production. Featuring on this song we have Trippie Redd's whose gorgeous vocals provide a cool contrast to KSI's deeper tone and his verses really make the song stand out even more. An anthem of triumph that pairs a killer, trap-inspired beat with sun-soaked guitar riffs and a chorus perfect to sing along to. 

Speaking about Thick of It, KSI shared,

This is essentially my comeback song. I talk about the history of my career and where I’ve come from. Plus, I’m giving my audience the blueprint on how to dream big and reach the goals that they want to reach. With the help of Trippie Redd, this song is a celebration of the 10 plus years I’ve been online entertaining the people. 

 

The accompanying music video, directed by KC Locke (Ed Sheeran, Stormzy, Jorja Smith), is an epic visual spectacle. Starting in the remote icy landscapes of Antarctica, KSI, frozen in a block of ice, is brought to life to begin his rap journey. The video symbolically portrays KSI’s dominance in both music and business, culminating in a dramatic tornado scene where he battles the elements, emerging victorious.